Meet Dawnna St Louis

FyreSavvy Co-Founder

Top 5 Sales Coach in the US (ISN)

Act I: From Zero to Hero

Picture this: A 19-year-old Dawnna, living out of her car, hustling for every opportunity. Sounds like the start of a sob story, right? Wrong. This is where our heroine discovers her knack for tech while working as a receptionist. Fast-forward a few years, and she’s not just a tech prodigy; she’s the mastermind behind a $250M tech company. Boom! Mic drop.

Act 2: The Pivot

Retirement at 39? For most, that’s the dream. But for Dawnna, it was just the prologue. People wanted to hear her story, and she delivered, taking the stage nationally and internationally. But hold up—speaking gigs weren’t cutting it. Clients wanted more. They wanted Dawnna, the coach.

Act 3: The Game-Changer

Coaching? Nah, too vanilla for our leading lady. She wanted her clients to experience transformative shifts, not just nod along to a PowerPoint. Enter FyreSavvy, born from a fateful meeting with Shanel in 2023. This was the game-changer, the moment where coaching evolved into an immersive, high-ticket experience that turned businesses into empires in less than 9 months.

Credentials That Slay

  • Top 5 Sales Coach in the US by ISN (only woman of color in this category)

  • Six Sigma Master Black Belt (Retired)

  • Certified Project Management Professional (Retired)

  • Built a $250M Tech Business

  • Client list includes:
    American Airlines
    National Associations
    Industries including:
    Financial Services
    Personal Services
    .... and many more.

The Woman Behind the Legend

When she’s not busy turning businesses into success stories, Dawnna loves to hang out with her co-founder, Shanel Evans, swim and snorkel—though she’s hilariously scared of fish. She’s a hiking enthusiast and a proud Shiba Inu mom to Jackson.

The Why That Fuels the Fyre

Let’s get real: The stats suck for the status quo.

Women entrepreneurs, on average, only earn $24K/year. They put sales in the bottom 5 of their skillset. Women in sales, on average, earn 25% less than their male counterparts. They lack coaching and mindset that is tailored for them.

But sales is what gave Dawnna the power to break free from the status quo.

Dawnna’s on a mission to change the game... for everyone.

She shares the secret behind a wealth mindset and the sales skills to propel your life. Dawnna's signature methodology includes "the bat-signal". And with that she says, "You are only 1 bat-signal away from changing your life, the life of the client, and the people around you"

With the right mindset, killer sales skills, and a business model that’s not just a buzzword but a blueprint, you can break free from the status quo.

Dawnna knows that freedom ain’t free.

You’ve got to invest to manifest.

Although Dawnna had done a killer keynote, the event organizer had asked Dawnna to step in for an ill speaker to talk about how to connect with people. They wanted it fun and engaging.

This is Dawnna - off the cuff - with 15 minutes notice.

Imagine what she does with a little preparation.

A little fun!

For several years Dawnna has been our choice to kick-off our sales year. She is inspirational, motivational, and brilliant. On more than a few occasions I have used her sales lessons to move the needle and take over the market.

Dawnna is not just another speaker that comes and goes. She's been on the ground floor and in the c-suite. Her power of perspective delivers!

A. Civitella - CEO, Transfinder

Dawnna was the first female sales kick-off speaker to our primarily male audience. She OVER-DELIVERED!

I have never seen someone deliver a "just in time" keynote. Now I am spoiled! You have to be a master to pull that off. Dawnna even stepped in for another speaker and delivered a killer closing.

J. Marsden, CEO - ASP

Dawnna delivered a masterclass on sales that, 18 months later, we still refer to and use to get results.

We’ve hired her 5x in 2 years. This is not your standard sales delivery. This is a mindset shifting, goal-getting masterclass on winning at sales.

M. Bentley - Sales Director

Dawnna amped up the tone of our conference! She is a much needed kick in the pants when
you need to play bigger, think bolder, and deliver excellence.

B.Garrido - LexusNexus

I met Dawnna on a plane. She solved a problem I had at work. I then hired her as the opening keynote for our conference along with a breakout. She is the most
impactful person I’ve ever met.

J. Alexander - AT&R Solutions

Meet Dawnna

This promotional video introduces you to Dawnna.

Oldie but Goodie

Dawnna's career started with the Starbucks Story.

Most Requested Topics


Desire, Decision, Deal: The Art of Magnetic Sales

What is the magic switch that turns a prospect into a loyal client? This goes beyond a sales technique. With Dawnna's revolutionary framework, you'll know exactly what to offer, when to offer it, and why your client can't resist. Stop getting ghosted and living in follow-up hell. Discover the art of magnet sales.


Redefine Rich: Think Rich to Be Rich.

From homelessness at 19 to financial success, Dawnna shares how she tapped into a leveraged a wealth mindset to become wealthy... and not the other way around. Discover actionable strategies and habits that will challenge your beliefs, break free from limitations, and set the stage for real financial prosperity.


Unveiled: Navigating the Gritty Realities of Success

This no-holds-barred and candid keynote dives deep into how the resilience, determination, and a relentless pursuit of your dreams can lead to depression, jealousy, happiness, and extraordinary outcomes. Prepare to be inspired, motivated, and empowered to tackle the gritty realities of your own journey to success


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